Steve Lohbeck Photography

Client: Sabreliner Corporation

Comments: This ad was shot in St. Louis to an extremely tight layout. Just as we had gotten everything set up a strom rolled in and the sun went behind the clouds. When I pulled the first polaroid I knew we were going to have to wait for the sun to come out for it to work. We waited for about 45 minutes. Finally the clouds broke and I fired off a 12 exposure roll before the sun went back in. We quickly packed up our equipment because 10 minutes later there was a unbelievable thunderstorm. The art director who was miles away in Minnesota never knew how close we came to not getting this one.

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All content copyright Stephen Lohbeck, 1999.